Moe for something with value...

02.01.2011 by Patrick W. Galbraith

I had to snap a picture of this advertisement for a girls' school in Suginami, an area known for its high concentration of anime production houses. The sign reads: "Get fired up! For something with value." I assume they mean schooling, but, based on the location, I couldn't help but read the "moe" in "fired up" as a pun on "moe" in the otaku sense. That is, a response to a fictional character or representations of fictional characters. With that in mind, I read the "with value" as something other than what otaku are fired up about, i.e., stop getting fired up about fictional characters (which is a waste of time) and start focusing on schooling (which has a value). Am I reading too much into this? I admit, I was cranky - on a crowded train in the middle of the night - when I saw this...