Uma Uma advertising...

03.03.2009 by Patrick W. Galbraith

This is an ad for Suntory's "Jokki Nama" beer. Pretty rancid stuff, but the girl on the right is saying, "It's uma uma!" kind of slang for tasty (click here).

I am interested in this because the term uma uma became a big hit on Nico Nico Douga last year thanks to a retarded dance timed to a dempa version of "Caramelldansen." Listeners thought the Swedish words of the songs sounded like "uma uma," and thus was born the ear worm of the day.

Apparently ad agencies are not as ignorant to Internet trends as predicted, though they are every bit as talentless.